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Soft Skills Engineering

A fun brand for fun people hosting a delightful podcast for software engineers.

While this podcast is for tech folks it’s not about the technology, which allowed for interesting exploration into visual representations of “soft skills”.

Soft Skills Engineering logo with a friendly speech bubble
Soft Skills Engineering site design preview
Overview of Soft Skills Engineering brand board

It takes more than great code to be a great engineer, and that’s what the Soft Skills Engineering podcast is all about. After our initial pre-design questions and research we developed a true sense of what sets this podcast apart from the others: the hosts are very personable and humble, working hard to make sure guests are comfortable discussing difficult topics and have fun in the process.

We pitched six initial concepts for this project, ranging from more expected visuals like sound waves to much more adventurous ones like soft serve ice cream. The common element across all these concepts was the use of a softer color palette, contrasting what can typically be seen in this space. In the end the chosen concept fell somewhere in the middle, capturing the conversation element of soft skills in a fun, lighthearted way. The brand speaks to the spirit of the hosts, the feedback of the listeners, and the overall tone of comfort and friendliness the show deliberately produces.

We circled back the following year to tackle site design and development, ensuring the new visual direction was carried through and that visitors could find crucial info faster.

Soft Skills Engineering custom icons
Soft Skills Engineering speech bubble mark
Example of new guest graphic for Soft Skills Engineering


  • Friendly
  • Approachable
  • Fun
  • Sticker design
  • Logo
  • Color palette
  • Typography
  • Social graphics