What a dream to be told nothing is too weird and that there are no creative restrictions for a project. PLUS, getting to create little moon ecosystems–doesn’t get better than this.
Eve and Alex from Moon Highway needed a new visual identity that better reflected their personalities and connected with their audience on a fun, personable (and weird!) level.
They had a strong existing logo, but lacked just the right color palette, typography, and supportive graphic elements to round out and enrich the brand identity experience. We went with colors inspired by the darkness of space and used unique textures to echo the grittiness of the moon’s surface.
Character design was a requirement going into the project, though there were no specifics beyond that. Where we landed fully leans into this no boundaries approach to the project. Should they be fruit? Sure! Vegetables? Sure! Random objects? Yes, definitely! Further, we didn’t see the point in creating delightful, odd moon monsters while giving them the same boring restrictions we have here on earth–on this moon, cactus can freely ski and wear beanies.
The design had to encompass the welcoming, friendly, and down-to-earth nature of the team since it’s what makes them so unique. As with many of our projects, it was crucial to balance fun and friendly without tipping into childish. Moon Highway is where adults come to learn to code from a team that makes it fun, digestible, and takes out all the intimidation.
We proudly built the site with Eleventy from Gatsby.
- CMS Development
- Brand identity
- Art direction