It was essential that the Manager Weeklies brand capture Jen’s personality–this product is her in notebook form!
Manager Weeklies are a Plucky product by Jen Dary. Jen had created several working prototypes of these weekly guides for managers and came to us ready for it to officially come to life through design. We focused on a bold brand identity and layout that’s optimized for writing, doodling, and brainstorming. The visual direction pairs well with the content that is intuitive and transparent.
We were inspired by Plucky’s use of rough Sharpie writings to communicate on a personal level. Jen often publishes her Post-Its and writes personalized notes on outgoing packages. It’s brilliant, simple, and fun. Manager Weeklies needed to embody this. What we came up with is a large, versatile icon library that touches on many Plucky topics and arrow graphics that lean into the project’s main question: Did I move something forward today?
We loved being part of something that will undoubtedly provide so much confidence and calmness to professionals during a time that is especially unsteady, stressful, and often overwhelming for us all.
Good luck to Jen and all the Manager Weeklies folks cracking open their brand new notebooks to pair with their favorite doodling pens!
- Social graphics
- Brand identity
- Art direction
- Print design