We were able to refresh an existing logo with a burst of summer colors.
Barbadora INK is a small boutique, Philly-based PR strategy and copywriting agency that came to us looking to take their site to a more professional and impactful level. The previous site was showing its age, not responsive, and did it speak to the CEO’s extensive experience. Potential clients visiting the site had no concept of services or what makes them unique and delightful to team up with. Through a well thought out web content strategy, information architecture, and key visual elements the site now showcases the agency’s work, speaks to their offerings and skills, and highlights the many testimonials former clients have been excited to share.
We also put together a fun, energetic palette to better match their personality, and created custom icons and illustrations to communicate offerings while providing visual relief for longer sections of copy. The visual identity refresh came complete with new documentation and print collateral.
An intuitive CMS with a recorded orientation was also a key deliverable of this project, ensuring ease of changes down the road and inclusion of blog posts.
- Bright palette
- Content strategy
- Print collateral
- Social graphics
- Custom icons