Turning Audiences Into Fans

YupGup teams up with energetic heroes and underdogs to form sincere connections with your audience, standing out in an impersonal world.

Your brand will be celebrated and adored.

Lighthouse overlooking fairly calm seas

Brand Strategy

You’ll know exactly what you offer, how, and to whom–gain confidence and clarity in what your brand symbolizes.

  • Discovery research
  • Messaging
  • Positioning
  • Marketing roadmap
  • Voice & tone
  • Audience insight

Identity & Web Design

You’ll get an identity experience that represents your core values while instilling trust and igniting excitement.

  • Logos
  • Marketing sites
  • Collateral
  • Copywriting
  • Content strategy
  • Illustrations

Work Completed for Folks Like You

From logos to website redesigns here’s a sampling of our recent projects with fine clients.

Nice Things Said by Nice People

We had a daunting task to rebrand our organization and develop new digital and print materials as well. Joni and the team at YupGup were amazing to work with! She took the whole project and broke it down for us into easily managed pieces that she guided us through. She truly listened to our ideas and requirements and her creativity with both the design and implementation was impressive. Her ability to allow us flexibility while still keeping us on target was so refreshing. On top of everything else, she kept this project going even when we were hit with a pandemic!

Joni and her team are incredibly organized and created a home base we could access at any time to see where we were in the process, check on task progress, and share elements with our board of directors. Through it all, she kept a positive, fun attitude that kept us all excited and motivated throughout the process. In a nutshell, Joni made a difficult task easy for us, made the experience enjoyable, and delivered truly extraordinary content that exceeded our expectations.

Paige Baione, former Embrace Executive Director

Working with YupGup was a joy. We worked together on two different projects with much different scope, budget, and audiences. In both cases, they took great care in understanding the feeling we were trying to communicate. We couldn’t be happier with the work they produced.

Jamison Dance, React Conf Organizer and Soft Skills Engineering Host

I got the impression that YupGup understood my target audience better than I did. Joni went above and beyond to create a brand that my customers love.

Jesse Shawl, Founder of UpDog

I’ve had a great experience working with Joni and Michael. Their excellent design and code skills are a perfect combination. They were easy to work with and knowledgeable every step of the way and I am very happy with the result!

Katherine Michel, DjangoCon US Website Chair

This Is Who We Are

We founded YupGup to foster long-term relationships with our favorite, kindest clients. We’ll get to know each other well, look forward to meetings, and grow together.

Life is too short to be stuck on an idea–we’re the team that makes it real, enjoyable, and clear.

Meet the Gups

We’re introverts who have been charming people through design for decades and super duper excited to get to know you!

Picture of Joni Trythall. She is a white woman with long light brown hair, wearing glasses and a floral shirt.

Joni Trythall

Captain, Design Lead

Known on the WWW as “Joni Bologna”, Joni is an author, teacher, designer, and former nonprofit administrator. She is passionate about community building and uses her design chops to engage and create change. For years Joni worked to diversify tech leadership through Ela Conf, a conference she co-founded in 2015. She collects animal shaped coffee mugs, raises butterflies, and is the creative powerhouse behind YupGup.

Picture of a gray squirrel sitting in a window feeder.

Suzy Sweatpants

Chief Eating Officer (CEO)

Suzy joined the team during the pandemic. She’s a seasoned gymnast that has figured out how to raid a window-mounted bird feeder and has been part of YupGup daily operations since. Her favorite foods are sunflowers and blueberries. Suzy maintains the philosophy that grain-free tortilla chips are best left for the birds and believes you can never be too prepared. You’ll find her perched outside the window on calls with Joni.