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Margie

A long-time client needed branding and a mascot for a new product that tests code for vulnerabilities and bugs.

We came up with the name Margie as a variation of Marge, the awesome detective in Fargo.

Illustration of Margie, as mascot for a technical product
A glimpse at the Margie brand board with text logo and color palette
Camera icon illustration
Sunglasses illustration
Magnifying glass illustration

This was one of our favorite smaller projects. Since the product scans through code for vulnerabilities and issues a series of warnings based on level of severity we knew we wanted to rely on a color palette that typically makes up these types of communication warnings. Detectives and spies were frequently mentioned as being appropriate and desired for this project so we ran with that without being too stuffy or serious.

We wanted to make sure the mascot for this didn’t take on too many literal human characteristics, remaining fairly low fidelity. She utilizes the full color and allows for a lot of neat swag opportunities. Most of the time on this project was getting the binoculars just right. We tried several different perspectives before what is shown was ultimately chosen.

Illustration of binocular exploration

Requirements

  • Detective mascot
  • Approachable, fun
  • Colors based on errors
  • Text-based logo
  • Custom icons