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GDI Leadership Summit '17

We had the please of creating the visual identity along with print design for Girl Develop It’s annual Leadership Summit, based in Denver Colorado.

The design needed to be within the established brand, incorporate the location, and instill excitement and pride.

Illustrated mountain scene with balloon and airplane
Notebook proof with mountains and event logo
Bag quote design: If you want to go fast, go along. If you want to go far, go together.
Photo by Shanise Barona of printed event notebook and badge design
Sticker board preview of event logo with notes

Girl Develop It (GDI) is a non-profit dedicated to providing affordable programs for adult women interested in learning web and software development in a judgment-free environment. Chapters are managed by chapter leaders and each year GDI hosts a large leadership summit for team building and educational presentations in a conference setting.

Drawing from the inspirational scenery of Denver we set out to create a fun but professional identity for this event that promised desirable and versatile swag. The mark itself consists of many elements that are strong enough to stand alone in different scenarios, yet creates an energetic and motivational scene when together.

The logo includes a GDI themed balloon and airplane going to the top of and claiming a mountain to depict the chapter leaders from across the country meeting in Denver to learn from and empower one another. Broken down, this visual identity led to ideal variations for print and computer graphics, such as notebooks, shirts, and slides.

Requirements

  • Fun, inviting feel
  • Within brand
  • Desirable swag
  • Incorporate location
  • Logo